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Half of all women now say that they can foresee a day when they don’t need to listen to music on the radio. That’s one of the statistics that will be discussed this Thursday as Alan Burns and Associates and Strategic Solutions Research release the first set of data from their national consumer survey “What Women Want 2017 – Insights into Music, Radio, and New Media.”
Alan Burns and Associates and Strategic Solutions Research are set to release the results of a national study of 2000 female radio listeners next week, and Alan Burns says the first presentation feels like a “State of the Union” message for radio.
What Women Want 2017-"Data will be shocking", says Burns
Alan Burns and Associates, in partnership with Strategic Solutions Research, will begin releasing results of a new national study of women’s media consumption next week. The study, the latest in a series began by Burns in 2010, will profile women’s attitudes toward and usage of radio, online streamers, music and other media.
We've been consulting radio stations since 1985. During that time Alan Burns & Associates is proud to have helped hundreds of AC, CHR and Gold AC stations succeed in even the toughest of market circumstances. The result of our accumulated knowledge, experience, and skills is successful clients.
