Alan Burns & Associates

 The Book
Morning Radio - A Guide to Developing On-Air Superstars

Morning Radio
A Guide to Developing On-Air Superstars

Co-written by Alan Burns & Associates CEO, Alan Burns and KFMB-FM General Manager, Tracy Johnson, the book covers everything from finding great talent and managing them, to show prep and morning bit ideas.

To order the book, call 850 49 RADIO.


"This is the best book I've ever read on radio - period!"

-Scott Shannon
Morning Host/Program Director
WPLJ/New York

"A clear, concise, step-by-step blueprint for building a successful morning show, managing the people who do it and making them happy while they do it. "Wanna win? Read this book"
Sean Phillips, PD KHTT/Tulsa

"Every DJ, every producer, and everyone in the programming department should read 'Morning Radio'." Greg Simms, KZON/Phoenix

"A must read for program director's working with growing morning shows, as well as each member of the show." Greg Strassell, WBMX/Boston

"I really enjoyed the book. It’s already quite dog-eared!"
Chuck Flagg, KRBE/Houston

"Morning Radio is the primary volume in an all-too-thin programming library. Thanks for everything!" Tim Richards, WKQI/Detroit

"The book is awesome and extremely useful. I had a better show today because of what I read yesterday." John Jay, KRQQ/Tucson

  

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