Finding, developing, and coaching morning show talent is one of our greatest strengths.
Alan Burns co-authored the morning show "bible", Morning Radio: A Guide to Developing On-Air Superstars which continues to be relied on by both new and established talents.
Both talent and programmers enjoy and benefit from the way we work, as witnessed by the following actual client quotes:
Depending on your situation, we'll:
Your morning show is the most important place to attract new cume, to generate word of mouth about your station, and to create strong bonds between the station and its listeners - bonds that result in habitual listening, thus more TSL. We help you develop a morning show that accomplishes those goals.
A Guide to Developing On-Air Superstars
Co-written by Alan Burns & Associates CEO, Alan Burns and former associate, Tracy Johnson, the book covers everything from finding great talent and managing them, to show prep and morning bit ideas.
Morning Radio – A Guide to Developing On-Air Superstars is now available in digital format for $19.95.
To request a copy, please click here.
"This is the best book I've ever read on radio - period!" -Scott Shannon VP Programming – Citadel Communications
"A must read for program director's working with growing morning shows, as well as each member of the show." Greg Strassell, Senior VP Programming, CBS Radio
"The book is awesome and extremely useful. I had a better show today because of what I read yesterday." John Jay, KRQQ/Tucson
"Morning Radio is the primary volume in an all-too-thin programming library. Thanks for everything!" Tim Richards
"Every DJ, every producer, and everyone in the programming department should read 'Morning Radio'." Greg Simms, Mornings, KFMB/San Diego
"I really enjoyed the book. It's already quite dog-eared!" Chuck Flagg
"A clear, concise, step-by-step blueprint for building a successful morning show, managing the people who do it and making them happy while they do it. "Wanna win? Read this book" Sean Phillips