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Alan Burns and Associates has conducted the largest study of women radio listeners ever. We studied women 15 to 54 and profiled their…
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Attitudes toward radio
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Usage of radio and its online efforts
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Music and morning show preferences
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Contest and promotional inclinations
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Digital media usage
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and their own Personal Priorities and Values.
The 2010 "Here She Comes" results are contained in a series of four webinars:
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Here She Comes 2010: Total Headlines — Download
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Here She Comes 2010: CHR Deep Dive — Download
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Here She Comes 2010: AC Deep Dive — Download
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Here She Comes 2010: At-Work Listening — Download
Also Available: What 2,000 Women Said About Morning Radio. To view or download Alan's presentation from Morning Show Boot Camp 2010.
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2010 Boot Camp Presentation: What 2,000 Women Said About Morning Radio — Download
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