Women love rhythmic music. And starting in the mid to late ‘80s, young radio listeners began to prefer rhythmic music over other styles.

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Those listeners are adults now! Women who were between 12 and 24 in 1989, for example, are 28 to 40 years old today. They grew up on Top 40 hits that were primarily rhythmic.

The Movin™ target is that segment of 28-40 year-old women who feel too old for hip-hop, but are bored with rock-based Hot AC and not ready for traditional AC.

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Movin can help you...
		Create another differentiated product
		Improve your 25-54 and 18-49 shares
		Improve your cluster’s low-performer
		Build a wall of women
		Add a format that agency buyers will love!

The Movin format is available only from its creators, Alan Burns and Associates. Movin clients receive:
		Prepared music lists
		Clocks and policies
		Copyrighted Liners and Positioning Copy
		On-air Formatics
		Launch plans
		Ongoing support in strategy, music, execution, promotion/marketing, sales
		Television
		Outdoor Creative
		Optional Movin jingle/imaging package created just for this format by jamXmusic.
		And the right to use the one name that’s perfect for this music and this target: Movin ... It’s what the target does when it listens to this music...

To discuss whether Movin fits your needs, and availability in your market, contact Alan Burns by phone or email now. 850 49-RADIO (850 497 2346)

Movin as a radio station name, and the associated postioning language provided, are protected by U.S. Trademark and Copyright registration. It is a violation of Federal law to use these expressions without prior written permission from Alan Burns and Associates