Alan Burns & Associates helps radio stations increase ratings by providing custom strategies, music plans, morning show development, marketing/promotion ideas, and the training of your staff.

We are a small firm that specializes in precise custom strategies and close, personal attention to our limited client list.

We consult all forms of AC and CHR: from Mainstream, Soft, Modern, Gold AC and Hot AC, to Mainstream and Rhythmic CHR.

Our task is to help each client formulate - then execute - the one strategy that will result in success.

When your work with us you can expect these five benefits:

• Knowledge and Experience - The best minds
• Commitment to your station's goals
• Customized strategy designed just for your station
• Close, personal attention - Easy accessibility
• Honesty

Our own interests are best served when our clients succeed. Satisfied, successful clients continue to use us, and they refer their friends to us. We succeed only when you succeed.

Thus, it is in our long-term interest to work only with the number of clients we can comfortably service.

We do not offer pre-fabricated "one size fits all" formats or recommendations for our clients. Instead, we employ a success system we have perfected over the years that results in custom solutions designed for your station, and your station only.

The key to the system's success is listener focus, rather than the format focus. Make no mistake: we will help you with all the details - including formatics, music personalities, marketing, etc.