85% of all consumer purchases are made by women but 91% say advertisers don't undertand them.
Given that most radio stations are programmed and managed by men, and men dominate the creative departments at most ad agencies, there’s a need to better understand the women who make up more than half of many stations’ audience.
That’s why Alan Burns and Associates began surveying female listeners nationwide in 2010, in a series of reports called “What Women Want.”
What do women want now? We partnered with the Cumulus Media | Westwood One Audio Active Group® to survey over 1,000 women, and werevealed the answers in a free webinar Wednesday, May 15th at 2pm Eastern/11am Pacific.
If you want a better understanding of women and what they want from radio, you can download the webinar slide deck below. We’ll give to answers to questions like:
- Women’s priorities and values
- What are the 3 biggest reasons women listen to radio?
- What women want your station to do for them
- What’s radio’s future with them?
- What women want in each daypart: shut up and play the music, or give them other entertainment?
- The surprising topic they don’t want on your morning show
- How do they feel about today’s music, and who are their favorite artists?
- The type of podcasts most likely to resonate with women
- How is radio doing among younger women?
Download the webinar slide deck below